Marks & Spencer — often called M&S — is one of the United Kingdom’s most recognised retailers, known for quality food, clothing, homeware, and seasonal gifts. Many customers shop there regularly, but few realise that Mark and Spencers Survey values customer opinions so much that they collect feedback through surveys. The idea is simple: your honest thoughts help the company improve, and in return, you may be eligible for rewards, vouchers, or prize opportunities.
Surveys are an important tool for modern retail. They help brands understand what customers love, what needs improvement, and how they can make the shopping experience better. When you take part in the M&S survey, you’re not just filling in boxes — you’re contributing to decisions that can shape store layout, product selection, and customer service for thousands of shoppers.
Quick Bio Table
| Feature | Details |
|---|---|
| Survey Name | Marks and Spencers Customer Feedback Survey |
| Common Name | M&S Survey / Tell M&S |
| Official Site | www.makeyourmands.co.uk |
| Purpose | To collect customer feedback on shopping experiences |
| Survey Type | Online customer satisfaction survey |
| Eligibility | Must be a legal resident of the UK or ROI with a recent M&S receipt |
| Survey Entry Method | Enter online using the unique code from your receipt |
| Reward Type | Entry into a monthly £250 gift card prize draw or discount vouchers |
| Time to Complete | Around 5–8 minutes |
| Language Options | English |
| Participation Limit | One entry per receipt per month |
| Feedback Topics | Cleanliness, staff behavior, product availability, checkout experience |
| Extra Tips | Join M&S Sparks for exclusive offers and survey-based rewards |
What Is the M&S Survey About?
The Marks and Spencers survey is a customer satisfaction questionnaire that collects feedback about your experience with M&S, whether you shopped in store or online. Questions typically focus on:
- Product quality and selection
- Staff helpfulness
- Cleanliness and store environment
- Checkout or delivery experience
- Likelihood to recommend M&S to others
The survey often goes by different names like Tell M&S or Customer Feedback Survey, and you may find invitations on purchase receipts, in email messages, or through loyalty programme links. Even though it’s not always called a “gift survey,” many customers associate the process with prize draws or voucher rewards because of the incentives linked to some survey campaigns.
Rewards and Vouchers: What You Can Earn
Participating in the M&S survey doesn’t always guarantee a free voucher every time, but it can make you eligible for valuable incentives.
Prize Draw Entries
One of the common ways M&S rewards participants is through sweepstakes or prize draws. After completing the survey, you may be entered into a draw where winners receive:
- £50 M&S vouchers
- £100 or higher value gift cards
- Seasonal cash prize opportunities
These prize draws are usually capped to a limited number of winners each month or quarter, so every entry counts.
Exclusive Offers and Coupons
While not always guaranteed, some survey campaigns have been known to offer discount codes or coupons as a direct thank‑you for your time. For example, after completing a feedback questionnaire, you may be invited to receive:
- % off your next purchase
- Special offer codes for Sparks loyalty members
- Seasonal promotional discounts
This kind of incentive changes over time based on current campaigns and promotions, so the exact reward may vary from one period to the next. It’s always worth checking the details printed on your survey invitation or the email you received.
How to Take the Marks & Spencers Survey

Check Your Receipt or Email
If you shopped in an M&S store, your receipt may include a survey invitation link or code. If you ordered online, the survey link might come in an order confirmation or follow‑up email. Always keep these documents — they are your entry pass.
Visit the Official Survey Page
Most official M&S feedback surveys are hosted on dedicated feedback platforms as www.makeyourmands.co.uk. You’ll need to enter:
- Store number or order ID
- Date of purchase
- Survey code (if available)
Once these details are entered, you’ll be guided through a series of questions about your visit or order experience.
Answer Honestly and Thoughtfully
The reason M&S asks for feedback is to gather meaningful insights — so the more honest and specific you are, the more valuable your input becomes. Don’t hesitate to share both positive and negative experiences.
Submit and Enter Rewards
At the end of the survey, you may be invited to enter contact details for prize draws or receive voucher codes. Make sure your contact information is correct so you don’t miss any rewards.
Tips to Maximise Your Chances
Take the Survey Soon After Your Visit
Survey invitations often expire after a certain period, usually a few days or weeks. To ensure you’re eligible for rewards or prize draws, complete the survey sooner rather than later.
Save Your Receipt
If you get a physical receipt, make sure it stays safe and legible until you take the survey. If you shop online, save any emails that include survey instructions.
Sign Up for Loyalty Programmes
If you’re not already a member, consider joining the M&S Sparks loyalty programme. While separate from the survey, Sparks often offers additional rewards and may combine well with survey incentives.
Check Your Email Carefully
After completing a survey, M&S may contact you with offers, notifications, or prize draw results. Make sure messages aren’t mistakenly sent to your spam folder.
Benefits Beyond Vouchers

Help Improve Your Local Store
Your feedback directly influences how M&S responds to customer needs. If enough people mention similar concerns about a location’s service or product selection, regional teams can take action.
Better Shopping for Everyone
Over time, anonymous survey results help M&S make broader improvements — from stocking favourite products more consistently to training staff on better service standards.
Get Early Access to Deals
Some feedback systems invite participants into promotional lists or programmes that notify subscribers about sales, seasonal offers, or exclusive coupons in advance.
Real Customer Reward Stories
Many shoppers have taken the M&S survey and won valuable rewards. Some report receiving valuable gift vouchers that helped pay for groceries, clothing, or even holiday purchases. Others earned special discount codes that stacked with other promotions.
Even if you don’t win a big prize, the insight you provide helps make the M&S experience better for you and other customers next time you visit.
Be Careful of Fake Offers
Because Marks & Spencer is a well‑known brand, fake surveys and scam sites sometimes pop up online. These may promise unrealistic rewards, ask for personal details outside the survey context, or even request payment information — which real surveys never do.
To stay safe:
- Only use links from official receipts or direct emails from M&S
- Never enter credit card information to “claim a reward”
- Avoid clicking on unverified links on social media promising free vouchers
If you’re unsure, visit the official M&S website and navigate to the “Contact Us” or “Customer Care” section to verify any survey links.
How M&S Uses Your Feedback
Survey responses don’t disappear into a database — Marks & Spencer actively uses them to understand customer satisfaction and plan changes. Common areas influenced by customer feedback include:
- Product quality improvements
- Enhanced store layouts
- Better online interface and checkout process
- Staff training and service initiatives
- Marketing and promotional offers shaped by customer preference
This means your voice really does matter.
People Read Also: Don’t Throw Away That Receipt — The Spencers Survey Might Be Worth 20% Off
Final Thoughts
The Marks and Spencers survey is more than just a set of questions — it’s a chance for you to share your honest opinion and possibly earn rewards, vouchers, or special offers in return. It’s a win‑win: you help improve the brand you shop with, and you may be rewarded for taking just a few minutes of your time.
Whether you shop for food, fashion, homeware, or gifts, your feedback could lead to better experiences and even savings on future purchases.
So next time you receive a survey invitation from Marks & Spencers, don’t ignore it. Your feedback could be worth much more than just a few words — it could put valuable vouchers or offers back in your pocket.
(FAQs)
How can I access the Marks and Spencers customer survey?
You can access it through your purchase receipt or a follow-up email from M&S, which usually contains a survey code or link.
What kind of rewards can I get by completing the M&S survey?
Participants may be entered into a prize draw for £50–£100 M&S vouchers or occasionally receive discount coupons or exclusive offers.
How long does it take to complete the survey?
It typically takes around 5 to 10 minutes to complete the full set of questions.
Is the M&S feedback survey open to all customers?
Yes, anyone with a valid receipt or survey invitation from M&S can participate, but only residents of eligible countries may enter the prize draw.
How often can I take the survey?
You can take the survey each time you make a purchase, as long as you have a new receipt with a valid survey code.
